3 Headed Marketing Funnel for Levendi

For my Systems Analysis class at SDSU, my team and I developed and implemented a three-headed marketing funnel that revolutionized how the company collected and utilized customer data. This innovative system combined three key components—QR-based data collection, an incentive-driven raffle prompt, and a loyalty program—to streamline customer engagement and expand the consumer database by 300%.

The first component utilized strategically placed QR codes in the winery’s tasting room, allowing customers to provide data in exchange for exclusive offers or additional wine information. The second head of the funnel introduced a raffle prompt system, incentivizing data collection by offering customers a chance to win rewards, which significantly boosted participation rates. Finally, the loyalty program incentivized repeat purchases by offering discounts and exclusive perks, strengthening customer retention while capturing valuable feedback.

This marketing funnel was more than just a data collection system—it became a powerful tool for customer engagement and business growth. By analyzing the data collected through these channels, Levendi was able to refine its marketing strategies, personalize customer experiences, and achieve an impressive 4000% ROI on the initiative. This project exemplifies how innovative marketing solutions can drive measurable results and foster deeper customer relationships.

From my time working with the company, I was offered an internship over the summer to help continue my data driven efforts.